No matter the job, G Squared operates with integrity in order to represent rights holders in the best possible way. Whether it is television, film, creative art, web, patent, etc, rights holders can be comfortable in the knowledge that the work will be done right.

With over 30 years of experience in all facets of licensing, President & CEO, George Gross is able to creatively and successfully navigate a property into the marketplace. Executive Vice-President Veronica Van Rooyen, with 20 years of experience in retail, merchandising, entertainment and brand extension brings creative solutions to every licensing program.

G Squared has a worldwide reputation for its impeccable administration which has seen audits by licensors result in flawless evaluations. G Squared was asked to instruct agencies and licensees around the world on the proper administration required in licensing.

No matter the field (licensees, retailers, ad agencies, promo houses, TV broadcasters, film studios, distributors, licensing agents, etc), G Squared has hundreds of personal contacts which allow it to quickly and properly act on all issues involved in a licensing program.