G Squared believes in negotiating deals that truly reflect the word “partners” with the absolute best licensees. It is about finding the correct fit between licensor and licensee.  G Squared evaluates the ever-changing nature of products and consumer needs in order to build a proper program.

Consistent contact with the retailers. Planning and execution of retail promotional events, P-O-S programs, appearances and licensees’ cooperatives. Regular store checks to assess product viability.

G Squared carefully tracks all properties in the marketplace. With its understanding of the licensing business, G Squared can help plan all aspects of a company’s involvement including product rollout, budgeting and PR.

Multi-territory contacts allow G Squared to get patented products and licensed products into the marketplace expeditiously.

30 years of working with international agents in every territory in the world has allowed us to act as Master Agent for properties. G Squared works with the best agents that create the best programs in their territory.

G Squared has long standing relationships with law enforcement in both Canada and the USA. Infringements are discovered at retail through investigators in each territory and at source by investigators in manufacturing countries such as China.